Technology company SBL, snapped up by entrepreneur Phil Doye a year ago, is rebranding as the organisation steps up its transformation to an innovation-led technology provider.
We’re changing our name to boxxe
Our mission is to make technology human
Covid-19 has changed everything. It has underlined the importance technology plays in keeping businesses – and people – afloat. When we come out of this, we’ll remain permanently changed as a business. We want that change to be for the better.
SBL will now be called boxxe (pronounced ‘boxx-ie’). The name and new brand will officially launch on September 1st.
Introducing boxxe, the new name and identity for SBL
Enabling people and technology to function effectively together
SBL will now be called boxxe (pronounced ‘boxx-ie’). The reference to ‘box’ is a nod to our technology company’s 30-year heritage and its original name Software Box. The name and new brand will officially launch on September 1st.
Our new branding recognises our history but embraces the future. It is young, dynamic, forward-looking and supports our intentions to innovate within our own market.
Our new positioning ‘Making Technology Human’ gets to the heart of what we do at boxxe. Through razor-sharp engagement, we enable people, systems and technology to function effectively. These are tumultuous times but we will come out of it stronger and part of a wider and better connected community. We look forward to you joining us on our journey from SBL to boxxe.
Boxxe news & press releases
boxxe | Making technology human
Visit our boxxe.com website for the latest sneak peek at SBL’s rebrand to boxxe.